Video, imagery and infographics drive 87% of social interactions. Imagination, creativity and capability within consumer communities have never been so fluid or dynamic in their engagement with stories. Discover how brands can participate with authenticity, relevance and timeliness in the ecology of consumer stories. Join Meredith Kopit-Levien from the New York Times in a conversation with brand and technology leaders on what drives compelling storytelling.
Linda Boff, Executive Director, Global Brand Marketing, GE
Carlo Mereghetti , CMO - Barilla
Shiv Singh, SVP Global Head of Digital & Marketing Transformation, Visa
Michael van der Sande , SVP, Global Marketing – Renault
Adam Dornbusch, Global Head of Content & Distribution – GoPro
Kevin Weil, Head of Product - Twitter
MODERATOR: Meredith Kopit-Levien , Chief Revenue Officer - New York Times